G2A is currently the most popular game key reseller, essentially the video game equivalent of eBay, and while that is completely legitimate they've often found themselves on the receiving end of some rather damning criticism as multiple developers have accused them of peddling stolen keys. The prime example of this is the recent case where TinyBuild, the publisher behind Punch Club, accused them of selling an unbelievable $450,000 worth of stolen keys. Not only did TinyBuild receive 0 profit from this, they actually amassed a hefty amount of fines from all of the charge-backs coming in from stolen credit cards, a rather dire situation for an indie publisher.

While it might be too late to help TinyBuild, G2A has announced a couple of measures to prevent these sort of problems from ever appearing again. In an email directed to Eurogamer G2A stated that they will soon begin offering developers 10% royalties from all third-party keys sold on their website, and to top it all off, also give them access to their full database in order to combat stolen or fraudulent keys. Here's the full message, stitched together from a couple of quotes:

"As a leader in the digital gaming marketplace, we recognise our responsibility to serve the greater good for the entire gaming industry. Recent events have demonstrated that we need to move faster to introduce new benefits designed with developers in.

We want to reassure the development community that we monitor our marketplace extensively for any possible fraudulent activity. In the small fraction of cases where fraud may be detected, we investigate and ban offending parties from further participation. We work with law enforcement globally to track fraud and we are committed to ensuring that the marketplace remains safe. Dozens of payment providers work with us globally because they have total confidence in our security process."

These measures are currently still in testing, and as such are not yet available on the live website, but they are expected to being their rollout on July 29.

Dealing with stolen keys and fraudulent purchases is not an easy thing to do, and even the biggest banks in the world have trouble catching every single transgression, but its good to hear that G2A is actually doing something to prevent the issue from becoming worse. Whether it will end up working out or not, nobody can tell, but its certainly a step in the right direction and a giant leap towards G2A being considered a legitimate reseller, at least in my eyes. 

On a completely unrelated note, Punch Club is currently 75% off on the Steam Summer Sale, so if you ever wanted to give it a shot, now's the time.