The Dark Souls series has always had excellent DLC, so much so that I'm willing to say it was better than the games it expanded upon. This goes doubly so for Dark Souls 2 given that its DLC is some of the best Souls gameplay I've ever experienced, and I've played through the entirety of the series multiple times! With that in mind I hope you can now understand why exactly there is so much excitement for Dark Souls 3's upcoming Ashes of Ariandel DLC.
And to add further fuel onto the fire, FromSoftware has recently posted a rather lengthy gameplay preview showcasing a frozen wasteland, a giant viking, and a few snippets of the bosses we'll be able to spar against. The spoilers are minimal, but even so, do be warned if you want to have a completely 'pure' playthrough. Anyway, here's the video:
While its hard to say anything about the level design, mostly because it was all covered in snow and fog, the atmosphere in Ashes of Ariandel seems to be spot on. That brief trip through the forest, complete with slightly swaying grass and puffs of snow, is exactly the sort of thing I want to see before getting backstabbed by some bastard the developers probably hid around a tree. I obviously can't speak for everyone, but the stuff I've seen so far seems like it would be a great fit for Dark Souls 3, so consider me pleased with how the DLC is shaping up.
Once Ashes of Ariandel arrives on October 25th it will set you back $15/€15, but if you are so inclined you can pre-purchase the Season Pass and recieve both upcoming DLCs at a slightly discounted $25/€25 total.